When people think of McKenzie SewOn, many times their minds jump right to tee-shirts. While quality apparel is a huge part of our business, there is another specialty avenue that can sometimes be overlooked: Promotional Products.

From new businesses looking to be seen and heard, to established companies looking to keep their customers coming back again and again, there are promotional products that can be tailored to fit their need. I chatted with our resident promotional products specialty coordinator, Terri Wolle, about the key to creating a lasting impression on your customers through the use of promo products.

Here are 5 things to keep in mind when ordering promotional products:

  1. What are the most effective ways to get your brand out there using a promotional product?
  2. If you are looking for a cost-effective option – go for a pen. It may sound simple, but it is a fail proof way of exposure. Terri had a customer from Vancouver, a handyman, who would buy 300 pens a quarter from her. One day at a grocery store, Terri went to write a check for her purchase and realized she had forgotten a pen. The woman behind her pulled out a pen and offered it to Terri, and it was the handy man’s business pen! In a town with a population well over 160,000, it goes to show you that a little can go a long way. If you put a pen down somewhere, people will use it – and see your brand while they do!

  3. Are there certain industries that a specific promo product works best for?
  4. Terri said, “It’s not only about adjusting the product for the industry, but instead staying on top of promotional trends as a whole.” Last year, beer cozies were a huge hit! This year, they are out the door and tech products are in. One of the most popular items right now are cell phone wallet holders that attach right to your phone.

    Because these trends change each year, it is important to know your customer and know the products so you can provide your customer with exactly what they need.

  5. How can you keep established customers engaged and returning for business?
  6. Terri has seen huge success in quarterly gifts for customers. Keeping promotional budgets in mind, these gifts don’t have to be lavish – one of her best gifts was a custom candy machine that she would come in and refill each month for her customers. This face-to-face time each month put her in a position to chat about new orders and products for her customers. They looked forward to seeing her and getting a sweet treat each month in the process.

  7. Can you have fun with promotional products and still get your point across?
  8. Shot glasses in the shapes of butts. Yep, you heard that right, butt shaped shot glasses for a tavern in Coeur d’Alene, Idaho. Terri had to go the extra mile to find a vendor who could make this happen, but I can bet you that anyone who used one of those shot glasses will never forget it. You can be creative with your ideas and craft experiences that your customers will always remember.

  9. Are there promo products that are functional – while also having the “wow factor”?
  10. Terri thinks all of the products she sells are cool, but one particular item that stood out in her mind was a countdown timer for River Cruise. Each person that signed up for a cruise would receive an info packet, where they would find a countdown timer of when their cruise left! This kept the customer engaged and excited about their upcoming event, and provided them with a fun souvenir they can use over and over again.

As you can see, there are endless options you can offer your customer to enhance their business, and help grow their relationships with their own customers. Promotional products are a great tool for businesses of all sizes, and something we are proud to offer our customers. With a pro like Terri on our team, we can find the right product for you, too!

We hope you all have a fun and safe 4th of July weekend!

-The SewOn Team