Be yourself, and only yourself.
Branding is a tricky business. It’s become a catch phrase for CEO’s, marketers, and entrepreneurs. Brand equity, brand identity, re-branding, co-branding, the list goes on….
Whatever term you’re using or type of branding you’re going for, there’s one key concept that holds it all together: consistency.
As the personality of your company, you want your brand to put your best face forward. All. The. Time. First impressions may be lasting, but lasting impressions put you first.
Ok, you get it, branding is important. But where to start? Logo design? Culture? Messaging? Client experience? Products and marketing materials?
The answer is: all of them! These things all work together to create your brand identity. But don’t panic, we’re here to help get you started. Check out these articles to begin building a new brand, rebrand, or as a bit of a refresher to make sure your brand is the best it can be!
Just getting started? Peruse through this list to make sure you’re on the right track.
If you’re looking to freshen up, follow this checklist to cover all your bases.
What were we saying earlier? That’s right, keep it consistent.
My, have logos changed over the years! Check out the all the modifications logos have gone through from some amazing brands such as Apple, Pepsi, and Volkswagon. Be sure to look for the projection for Starbucks’ logo in 2041!